Who is Kristie Wells?

Community Evangelist. Connector. Communicator. Social Media Maven. Spender of Heuer’s money. Drinker of dark beers. Lover of San Francisco (and New York, London and Dublin). Hoster of events. Embracer of technology. Worshiper of face:face interactions.



I help organizations understand, engage and support their customers to strengthen their brand, improve their products, increase their revenue streams, and create better experiences for all stakeholders, internally and externally. While my roles and titles have changed over time, my passion to connect people, ideas and resources remains at the core of what I do.

I have spent most of my professional life in and around technology companies, with an emphasis on bridging the gap between technology and people. This has been accomplished in sales, marketing, customer support, community management and senior leadership roles. Core to each of these positions is the development of content marketing, influencer and ambassador programs, brand development and reputation management.

My contributions as a business leader has been extensive, including areas such as mergers and acquisitions, product development, project management, and human resources.

In 2006, Chris Heuer and I launched Social Media Club, a 501(c)6 not-for-profit industry association and community organization to host conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Chris and I, with the help of 1000s of volunteers around the world, built the organization into a global network of 300+ chapters, in 52 countries, all working to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. In July of 2013 I chose to step down as President and release my seat on the board. I was ready for a new challenge – I was going to be an entrepreneur’s wife again, and needed to direct all my energy into that new business.

What I’m Doing Now

In June 2013, I joined Ancestry as their head of Global Social Media and Online Customer Engagement. One of my goals is to connect the global community of amateur and professional family historians, both internally and externally, and I feel the work I have done growing Social Media Club  has provided the perfect experience to be successful here.

In addition to managing Ancestry’s engagement strategy and social media channels, I work closely with Marketing, Product Management and Support to improve the service and its value for existing customers while helping more people find the joys of history through their personal family trees.

I am, however, more then just an employee. I started building my family tree years ago and have been an avid user for years, which makes this an amazing fit. It’s a service I know very well, and for which I am already an evangelist.

Specialties: Social Media Evangelist, Marketing, Connector, Communicator, Community Manager, Customer Advocate, Content Marketing, Engagement Strategy, Influencer Relations, Brand Advocacy, Media Relations, Business Development, Partner Relations, Project Management, Event Management, Customer Relations Management, Herding cats.


Want to reach out to me? Shoot me a message via any one of these services:

A little more about me:

  • I am married to Heuer.
  • My parents asked for grandkids, we gave them Ele and Ana
  • I grew up in the Bay Area and currently live in San Francisco.

About this little space on the internet

I don’t post that often on my blog, or haven’t really since I found a new venting vehicle in Twitter, but find some things just can’t be said in 140 characters so express randomly in this space. And boy do I mean random…this is not a website focused on community or marketing or sports or health care – like my background, it is an assortment of what is on my mind at that particular time and can cover everything from customer support examples to my deep love for shoes or a fantastic music artist we just discovered. It is my space. It is what I find interesting.



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