About Kristie Wells

Community Evangelist. Connector. Communicator. Social Media Maven. Spender of Heuer’s money. Drinker of dark beers. Lover of San Francisco (and New York, London, and Dublin). Hoster of events. Embracer of technology. Worshiper of face:face interactions.



With an extensive background in community management, social media engagement, public relations, and digital marketing, I often serve as the primary liaison between companies and their customers, internally and externally. My approach spans the traditional siloed operations of sales, marketing and support, creating a customer experience continuum that builds trust, decreases costs and increases revenue.

While my roles and titles have changed with the times, my passion to connect people, ideas and resources remains at the core of the programs I have helped create and shape for both consumer and B2B brands. I have developed influencer programs for brands such as Lenovo and Southwest Airlines, lead international social media/content marketing efforts for Ancestry.com and she has established marketing departments for numerous technology startups. As the Co-Founder and President of Social Media Club, she lead numerous efforts to bring professionalism and accountability to the global social media movement.

A Little More About Me

In 2006, Chris Heuer and I launched Social Media Club, a 501(c)6 not-for-profit industry association and community organization to host conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other. Chris and I, with the help of 1000s of volunteers around the world, built the organization into a global network of 300+ chapters, in 52 countries, all working to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices.

In July of 2013 I chose to step down as President and release my seat on the board. I was ready for a new challenge – I was going to be an entrepreneur’s wife again, and needed to direct all my energy into that new business.

What I’m Doing Now

In 2007, Chris and I launched AdHocnium.com, a consulting agency providing experience design and engagement strategies for organizations seeking to develop enlightened ecosystems. Outside of the few years I went in-house, I have been actively empowering business leaders with the mindsets, methods and measures necessary to be market leaders … and more to the point, to help them “fix their broken shit.”

I am happiest when I am teaching organizations how to build stronger relationships with customers that lead to greater lifetime value. From this relationship+revenue perspective, I position and activate the brand’s story in a meaningful way to build a genuine sense of community, improved loyalty and greater customer advocacy.

Specialties: Social Media Evangelist, Marketing, Connector, Communicator, Community Manager, Customer Advocate, Content Marketing, Engagement Strategy, Influencer Relations, Brand Advocacy, Media Relations, Business Development, Partner Relations, Project Management, Event Management, Customer Relations Management, Herding cats.

Contact me and find out how I can help you! 

Shoot me a message via any one of these services:

A little more about me:

  • I am married to Heuer.
  • My parents asked for grandkids, we gave them Ele and Ana
  • I grew up in the Bay Area and currently live in Austin.
  • I love to travel, exploring new cities and culinary delights.

About this little space on the internet

I don’t post that often on my blog, or haven’t really since I found a new venting vehicle in Twitter, but find some things just can’t be said in 140 characters so express randomly in this space. And boy do I mean random…this is not a website focused on community or marketing or sports or health care – like my background, it is an assortment of what is on my mind at that particular time and can cover everything from customer support examples to my deep love for shoes or a fantastic music artist we just discovered. It is my space. It is what I find interesting.



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