This philosophy was embedded into my head early on in childhood.
My parents built a successful machine shop/parts business with the proverbial blood, sweat and tears, but most importantly, by dealing with their customers openly, honestly and they always – without fail – kept their word.
My parents work ethic is insane, and part of me is glad that gene lives within me (of course, the other part curses it as I want to blow everything off and lounge by the pool). If my dad promised a motor would be built by a certain date, it was, even if it meant working nights and/or weekends to get it done on time. If they quoted a project and it somehow came in more expensive, my mom made good on the original quote.
My parents knew their customers depended on having accurate, trustworthy information and they built a reputation on keeping their promises, and their customers responded positively. My parents owned their business for 30+ years, and were one of the busiest, and dare I say, one of the most profitable machine shops in the area.
They showed me the importance of earning the trust of your customers and building a reputation you can be proud of.
I could not have had better mentors.
I love you mom and dad.