Becoming a Social Business [PRESO]

I don’t hit the speaking circuit often [by choice], but when an offer comes that provides a chance to meet members in the Social Media Club community as well as being able to visit a place I have never been before, I usually jump at it. Such was the case when I accepted the invitation to keynote the Social Media @ Work event, taking place in Harrisburg, the┬ácapital city of Pennsylvania.

Harrisburg: Social Media at Work Conference

I spoke on ‘Becoming a Social Business’ and shared my thoughts on why businesses must engage their employees and their customers to build loyalty, deepen relationships and gain access to insights that inspire future actions and drive profits. I shared examples of how a business could rise above the noise to deliver a compelling and differentiated customer experience to earn the trust needed to fully serve their market – internally and externally. See the presentation below:

Want to see me make a fool of myself?

I know, I know. When do I NOT make a fool of myself, right?

How about voting for one (or all four) of the panels I could present on next year at SXSW (March 13-17, 2009) to test the theory I won’t be able to get through a public speaking gig without saying something silly:

(1) Beyond Social Media: Introducing Social Communications
Who really “owns” social media? Is it PR, Marketing, Branding? This panel will demonstrate that it’s all of the above and more. Thus the new category “Social Communications,” which we can think of as a hybrid of PR, marketing, branding, WOM, customer service, product development and more.

Co-presenters: Jackie Peters, Connie Reece, Chuck Hester, Todd Van Hoosear

(2) Climbing the Corporate Ladder in a Mini Skirt (or pant suit?)
Powerful tech women share their secrets regarding kicking ass, moving up the ladder, dealing with jerks, and helping other girls reach the top.

Co-presenters: Mel Kirk, Sally Strebel, Bronwyn Jones, Aubrey Sabalas

(3) Walking the tech runway in stilettos
Being a girl in a boys world. And succeeding. Similar to the panel above. But different. It’s a fun and lighthearted discussion that prepares females for greater success by helping them get comfortable in their own shoes. 5 panelists share the lessons learned on their journey toward success.

Co-presenters: Mel Kirk, Sally Strebel, Bronwyn Jones, Aubrey Sabalas or Tara Hunt (I think)

(4) 5 Common Misperceptions of Technological Creativity
Drinking the creation koolaid can sometimes be deceiving. It’s like trying to acclimate your taste buds to dog crap. 5 successful panelists share with you the ways to tell the difference between koolaid (the purple stuff) and Sunny D. to get results rather than reaching into a risky over populated grab bag.

Co-presenters: Sally Strebel, Mel Kirk, iJustine, Laura Fitton

Added bonus, my Heuer also submitted a panel idea:

Against All Odds-A Media Literate World

Presenters: Chris Heuer, Howard Greenstein, Alex De Carvalho, Brian Solis (with possibly Howard Reingold too)

You can vote for one or all of them at the SXSW website up through Friday, August 29th. Winning panels will be announced early October. Vote now and please don’t forget to use the ‘stars’ option too!